Paid Traffic

Pay Per Click Traffic


  • Pay per click gives you the ability to reach people who are already interested in your specific offer or product.
  • Place ads that attract qualified prospects and are based on keywords directly related to what you’re offering.
  • Initiating pay per click campaigns will enable you to drive unlimited targeted traffic from the moment your ad gets published.
  • You have the potential to bring in revenue within hours of launching your campaign.
  • The first thing you should do is establish exactly who your target audience is.
  • Zero in on those individuals who will be most receptive and have a specific problem or need that you or your product can satisfy.
  • Select keywords that form a direct connection between your product or offer and the people who are interested in that product or offer.
  • Determine exactly how much you can afford to bid on any given keyword by calculating how much an individual to your website is worth.
  • You can get substantial benefit from bidding on commonly misspelled keywords or lower priced variations.
  • Rather than choose a small number of popular keywords, bid on a larger volume of less competitive search phrases.
  • Shy away from general keywords and locate ones that are much more specific.
  • Conduct test marketing in some of the less popular pay per click search engines.
  • Each of your pay per click ads needs to be written with a specific target audience in mind.
  • You need to create ads that weed out tire-kickers while at the same time cause ready-to-act prospects to click over to your website.
  • Make certain that whatever you state in your ad doesn’t conflict with what the prospect finds when they reach your landing page.
  • The most effective ads are those that state exactly and precisely what is being offered.
  • The more relevant and productive the landing page, the higher the conversion rate.
  • One of the primary reasons pay per click ads fail to produce is because the wrong landing page is being used or it isn’t powerful enough to get the desired result.
  • The landing page should be focused entirely on what the visitor is looking for.
  • Try different landing pages and see which one produces more results. Or simply beef up the landing page (change the headline, add a bonus, tweak the sales copy).
  • With Google AdWords you can implement two types of ads… search match and content match.
  • AdWords gives you the ability to choose between four different methods of search phrase targeting… broad match, phrase match, exact match, and negative keyword.
  • You can dramatically improve your conversion ratio and increase sales by restricting your ad views to certain languages and locations.
  • You should include your keywords in the title or body of your ads.
  • The best thing you can do to achieve higher financial results is to conduct proper research.
  • Locate targeted keywords that are associated with a substantial number of monthly searches but have little or no competition.
  • Tracking and monitoring your pay per click campaigns is critical to achieving maximum results.
  • Don’t spend more money than you can afford. Establish monetary lines that you absolutely won’t cross, no matter what the circumstance.
  • Run a pay per click campaign only as long as it continues to produce the desired results.
Traffic Handbook
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